Millions of used tech devices end up stashed away in drawers and boxes. Though giving them a second life is easy – just drop them off at the MediaMarkt Trade-In Service. From there, the devices go back into the tech cycle. Simple, smart, sustainable.
But what does a second life really look like? Our campaign film shows exactly that.
Thanks to a twist of fate, a smartphone changes hands – from world-class coach Jürgen Klopp to a rising young talent. Just like with our Trade-In Service, the circle closes in the end.
The campaign is rolling out across 11 countries and on every channel – all to promote our sustainable Trade-In Service and refurbished products. Because every used device deserves a second life – and in Germany alone, around 300 million are still waiting for it.